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Link building is an essential part of any Search Engine plan. The more links pointing to your page, the better. Benefits include more traffic and higher search page rankings. As each link serves as a ‘vote of confidence’ to your page, the more of these the website owner can generate, the better the web page performance on the search engines.

There are many ways to set those links however, and some methods have proven highly effective in both directing new reader traffic your way, but also in improving your placement on search results. Setting these links either in blog comments or articles marketed to directories and other blog sites requires some thought. Most SEO efforts focus on setting links to the main landing page, but miss huge opportunities to focus link attention elsewhere in their web environment.

“Deep Linking” Web environments are usually comprised of several pages, including the main landing page as well as other detail pages. Organizations will frequently include product pages or pages that are dedicated to a specific product group or family. Optimizing the product page for a unique set of keywords and terms related to the product can attract additional traffic from the internet search engines. Linking directly to these pages is termed a ‘deep link.’

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Small enterprises – such as ones that sell motor scooters and scooter parts might have an additional business providing helmets, clothing and scooter safety gear. The company – if it is seizing the opportunity – would set up a specific web page for this product line and optimize it for term similar to “scooter helmets,” leaving the main page to focus on bigger search terms like “Scooter Parts in Seattle.”

Advantages of Deep Linking In an effort to increase the number of links pointing to the site, many operators keep their focus on attracting traffic to the main landing page. Deep linking one’s pages though, can offer multiple additional opportunities to attract traffic and to have the search engines look at some of your pages individually. Search engines like sites with a depth of knowledge and significant page volume. So the product page meets two SEO objectives: it expands site volume, and provides opportunity for specific in-bound page optimization and link building.

Some newer enterprises have adopted the strategy of setting ‘deep links’ prior to engaging in a campaign to set links for their main page. By exploiting a small product niche, the company is able to attract some viewers, build some familiarity with the search engines and then go after more competitive phrases with their main pages. This seems to be the reverse of standard SEO methodology, but has been known to produce results.

Setting Anchor Text for a Deep Link Building traffic to a specific product page is no different than the standard SEO effort. Identify meaningful keywords, optimize the page for those keywords in the title and keyword strings, and then generate external link strength. Keywords for specific product pages will be significantly different from the main landing page. As all web page titles should be different anyway, this has to be done anyway. Then simply set your keywords in the keyword file and base your page headers using those keywords as well.

Mirroring the selected keywords and phrases – or setting properly labeled anchor text – is extremely important here. As blog and article links are set, the keywords for your product page should appear as the ‘clickable link’ back to your page. A page titled “motor scooter helmets” would be linked in blog posts or articles using the anchor text “motor scooter helmets.” Search engines then are fairly confident that the page is in fact directly related to motor scooter helmets.

Linking directly to the product pages is an important aspect of effective Search Engine Optimization. Most article posting sites allow the author to set a link or two within the text or within an author’s box. When others publish your page, they also publish your links, so article distribution can greatly enhance the number of links out in the universe that point to places on your website. One has to be a bit creative about wording and working in the anchor text to the content of a blog post or article. But once done, those deep links can generate significant traffic and sales over time.

SEO Consultants Denver develop individually focused strategies to help businesses earn more revenue and improve sales. For more information, please visit the SEO home home page or review the Denver SEO Consultants Blog. Start winning more customers today!

Tags: Deep Linking, Ecommerce, Link strategies, marketing, Sales, SEO, web business, web commerce, web promotion, web traffic