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I was inspired to write this article in hopes of encouraging more business in Virginia to wake up and start taking advantage of this wonderful technology that we have at our fingertips. Although I had local businesses in mind these principals apply for all business owners around the world. In this article I will give you a few clear examples of the importance of having an online presence and how it will benefit you as a business owner. I will jump right in and share this client story with you…

I was driving down Virginia Beach Blvd and couldn’t help but notice all the businesses that were closing down. I pulled into a plaza and began walking into business after business asking why they were closing? The answer was the same all the way across the board, “We are shutting our doors do to the economy.” The majority of them didn’t have websites, and those that did, didn’t have a clue how to utilize it.

As I was leaving the plaza I began to reminisce about one of my clients who owned a beauty salon. She had hired me to help her take her shop online. We began tweaking her site and within six months her business had really taken off. Besides the basic SEO strategies I added an opt-in list of about two hundred clients. Whenever business was a little slow she would mail out a special offer to her list and the appointments would roll in.

There was another client who I must say was the most unique client that I had ever met in almost ten years. I will never forget our first time conversing on the phone, she had called and wanted me to help her generate traffic to her website. At this point in my career I had marketed everything from a cheese cake website to sites about potty training. I would have bet the farm that nothing could have surprised me as far as niches markets were concerned. Well… This client was selling custom made wedding gowns and tuxedos for little dogs.

She had already had a website up and running. It was a one page site with a little sales copy and a few pictures of dogs dressed in her custom pet fashion designs, and a PayPal button. She had her website up and running for about two years and she had designed it herself. The only “leads” that the site had generated was a few emails telling her how cute the photos were. I had advise her of some lucrative keywords and we added some new content and optimized the site for the search engines. In less than 48 hours she had received her first sale online. Over time we had become friends and I had grown accustom to her calling me at least once a month. Then one day she had called me and I could tell by the tone in her voice something was wrong. She proceeded to tell me that she could no longer use my services, because the number of orders that were coming in was to overwhelming. She said that she was so far behind that she had family members over around the clock to help her out.

I must admit that I didn’t see this one coming, when I asked her if everything was ok, she just began to chuckle. She then went on to explain that everything was fine, the only problem she was having is that she had received way to many orders and there was no way that she could possibly keep up. She felt it was best to temporarily shut down the site for a little while because it would take her at least a year or more to catch up.

Both of these little stories are proof that the Internet does play a major roll in aiding your business in todays “economic situation.” It really doesn’t matter what type of business you own, it’s more of a matter of learning to think outside of the box. The Internet pound for pound is the best method for lead generation on earth.

It is very important to me that I do not mislead my readers, so before I bring this article to a close I want to make it clear that the amount of time it takes to start seeing results from your online marketing efforts will vary depending on how competitive your niche is. The two stories that I shared with you were unique and they were able to see powerful results in a short amount of time. In short there isn’t a business that I am aware of that cannot benefit from having an online presence.

Whatever you do, don’t wait until your business has already began to sink and attempt to launch a website out of desperation. Make it apart of your marketing strategies soon as possible.

I would like to end this article with a quote that I have been using for years, and that quote is this… Procrastination is the number one killer of success around the world. It is better to take an action than to take no action at all. With that thought in mind go take action right now.

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Tags: Internet Marketing, internet marketing consultant, internet marketing virginia, learn seo, the seo bully