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When most people start to learn about the things that need to be done to start ranking high in Google and other search engines, they find out very quickly that Google scans web pages for text that tells them what the site is about. Soon after that many people run out and add as many keywords as they can. Keep reading to find out why you shouldn’t do that.

What you are doing is called keyword stuffing, and it used to work a long time ago. For example, if you were a Seattle DUI attorney you’d write “Seattle DUI attorney” “Seattle DUI lawyer” “DUI attorney Seattle” and similar words all over your website as much as possible. This would let the search engines know that you were talking about your subject area.

But the search engines evolved because people started taking advantage of that aspect of search engine optimization. They began creating sites filled with nothing but keywords hoping they’d get picked up and placed at the top of the search results – and for a while they did.

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The search engines cared about keyword stuffing because it was seriously undermining their mission – to provide great content to people who were using their product to get questions answered. People were searching for Seattle DUI attorney and finding pages and pages of nothing. As you might expect, the search engines started tweaking their computer programs to take that into account.

What the search engines did was change the way they evaluated sites. Emphasis was still placed on the content of the site, but too many keywords in too short a span became a red flag for keyword stuffing. Not only was the content on a page like that not counted, it was actually penalized.

In the end, keyword stuffing not only doesn’t help, it actually hurts. So, if you are new to the Internet search engine game, don’t stuff keywords. It won’t work. Instead make good content, put a few keywords here and there, and work on getting as many backlinks as possible.

I am a Seattle DUI lawyer that dabbles in SEO. If you’re curious about SEO for your DUI attorney website, stay tuned for more helpful info.

Tags: criminal defense, DUI attorney, entreprenuership, make money online, search engines, SEO