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Before you can decide if you need an internet marketing system, you must understand that there are at least two meanings of “internet marketing system.” Here are definitions of each.

By one definition, an Internet marketing system is “guaranteed success” business in a box. It offers pre-written ads and a list of places to put the ads and a ready-to-upload website. It also comes with the sure-fire sales pitch you need to sell the products for the business.

If you believe the marketing materials, the person offering this system is phenomenally successful. You are told that you can also get rich. But be sure to read the fine print that advises that these results cannot always be duplicated. In short, somebody claims to have become rich with these products. He is now earning more money by selling his “system”.

There are two questions you must ask yourself before buying one of these businesses: “If this individual was so successful with this business, why is he or she willing to share the customer base and the potential sales revenue with countless other people?” and “How many times can the customer base and the potential sales revenue be subdivided before there is nothing left and everyone who buys the system is after the same small number of people?”

By our second definition, an internet marketing system is the same thing as an internet marketing plan. An internet marketing plan presents a specific business to the world using known marketing practices. This Internet marketing plan uses the many common marketing tactics in ways that are unique to your business and your customer.

Your Internet marketing plan is produced by your customer knowledge, your creativity, and your ability to show people how your product meets specific needs of real people.

Your research will produce insights into customer needs and desires, the competitive landscape, and your competitive advantages over the competition. It will speak the language of your ideal potential customers and it will focus on effectively moving those people to an informed buying decision.

These two meanings of an internet marketing system are very different. Successful internet marketing systems are sensitive to the customer and to the product. The question then is what kind of business you want to be in. Will you build your future on a business-in-a-box internet marketing system that will compete with other mirror images of the same business, or will you learn to market the business you love with integrity?

If you own a small business or professional and want to learn more about lead generation, see the free video, “How Article Promotion Can Drive 25,000 New Prospects to Your Site Every Month – For Free.”

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