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SEO is the short form of, ‘search engine optimisation,’. Search engine optimisation, as you might well be able to guess from its name, it’s all about optimising your website for the purpose of making it rank better within the search engines. But the question is, why do businesses in particular even bother with it?

Well, search engines such as Google and Yahoo use bots known as crawlers or spiders to scour the web. It’s these crawlers that return the information that features in the search engine. Optimisation on your website itself involves making it clear to these search engine bots, essentially, exactly what keywords and phrases your site is the most relevant for, without hampering the human user experience.

It’s worthwhile too, considering the fact that, as a society, we love to shop online. We buy everything from the Internet, from food and clothes to car insurance! The convenience and simplicity means we’re spending ever more online.

Businesses invest a lot of time, effort and money into search engine optimisation and there’s a good reason. In 2009 in the UK alone, 38 billion was spent online, this in spite of a very serious recession from which we only officially emerged towards the end of that year. Forrester Research expect this figure to rise to 26 in 2014.

The Internet has become absolutely impossible to ignore and marketing departments in businesses globally are increasingly moving their budgets into digital marketing forms. More and more businesses are becoming acutely aware of the fact that simply having a website is no longer enough and that, in order to get the most from it, search engines provide an immense marketing opportunity online. Through SEO, businesses have the potential to enhance their website’s visibility specifically to the consumers already looking for their range of products and services.

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Tags: digital shopping, internet, Internet Marketing, online, Search Engine Optimisation, SEO, shopping, social media