How To Triple Your Wholesale Real Estate Deals
Monday, February 1st, 2010I’d like to show with you a little technique that I discovered that immediately tripled the number of deals I close in my wholesale real estate business. Its closely related to the old saying “The Fortune is in the Follow Up”, but it’s not about just following up as much as its about following up properly. This little technique is going to change everything for you if you just apply it to your business.
Lets use a hypothetical marketing campaign where I mail out 500 postcards/letters to find motivated sellers. There is a good chance that out of those 500 people, I will get 10 calls from sellers but only 3 or 4 of the houses will be motivated sellers.
Usually only one or two of these motivated sellers will actually fit my criteria that I use to decide if the deal is a good one. The typical investor usually puts aside the deals that don’t fit their criteria and focus on the one deal that did.
What I do (and what you should do also) is create a file of these motivated sellers and make a separate marketing campaign that touches base with them on a regular basis for up to 1 full year. You never know what can happen in that time and a deal that might not have fit your criteria can change and become a great deal for you.
By consistently putting your name in front of these people you stand a great chance of closing a decent amount of those deals. Using this little tactic, I have easily TRIPLED the amount of deals I close simply because I was willing to follow up with a separate marketing campaign to those motivated sellers that almost met my criteria. This strategy will pay off for you as well.
If this sounds like the system for you, please visit Michael Kimble’s daily blog at Wholesale Real Estate blog to get started! Michael is currently giving away his 4 best marketing systems that bring in Wholesale Real Estate deals.