Optimize Website Design To Generate Traffic
Tuesday, December 20th, 2011To make your Website Design successful, you should focus your website design on a few key areas to ensure it performs optimally, and achieves its purpose. The following rules should be considered as critical to achieve success.
Easy Navigation
Make your navigation menu straightforward and easy to use. Avoid complex drop downs or multi tiered menus as you will only confuse your audience. If your visitors don’t know how to navigate, they will leave your site.
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Open Links in a new tab
If you have affiliate or product links, open them in a new tab. That way your website will remain on the visitor’s screen, and if they want to come back to your site, it is right there for them.
Avoid Splash Pages
Don’t get people’s emails on the promise of a free bonus. They will just unsubscribe. A splash page is nowadays a bit overdone and a lot of people react negatively to them. There is a good chance they will give an incorrect email, get whatever freebies you are offering, and disappear, leaving you with an email which is useless. A much better strategy is to create landing or sales pages where visitors can clearly see what is offered, and make purchasing decisions based on the information offered on the page. People are looking for legitimate vendors, so let them make the buying decision, don’t make it for them.
Don’t advertise too much
Too many ads actually work against you. Visitors are looking for relevant content, and become oblivious to advertising. Ads fill up valuable website real state, and have to be really good to get a second glance. Focus instead on fresh relevant content that will make people want to stay in your site. The more relevant the information, the greater the chance of success.
Loose the Audio
Audio is OK as long as the first few words capture the interest of the listener to the point that he is compelled to hear the full message. Personally, I find audio a bit boring, I never know how long it will last, and I seldom stay til the end. If you are using audio, preface it by stating the benefits of listening to your tape, and the outcomes if they do so. If you are going to use audio in your Website Design , make sure the voice is appealing and interesting, the script is well written, and the message is clear, leaving them with a specific course of action. As they say, a picture speaks a thousand words, and creates a clear expectation of the outcome.
Create new Content
Visitors will keep coming back if you update your content frequently. I is important to keep adding new content to your site so your visitors will return to see it. it is tedious and difficult to keep adding fresh material to your site, but it is the best way to get traffic and rankings. Sites get stale if content is not updated, so make the effort and keep it current.
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